What is the meaning of Native Payments in India - What is White Label Payment Gateway?

　　### White Label Payment Gateway: Definition, Benefits and Selection Guide

　　##### What is a white label payment gateway?

　　White Label Payment Gateway allows businesses to accept online payments under their own branding and display the corporate logo on their website. By adding a company logo and customising the payment process, a business's brand will be more easily recognisable. White Label Payment Gateway has all the features of a traditional payment gateway, such as processing credit card payments in various currencies, while offering additional value-added services.

　　#### White Label Payment Gateway Benefits

　　1. **Improve brand awareness**: For companies offering multiple third-party services, the use of a white-labelled payment gateway can increase brand awareness and reach across multiple channels.

　　2. **Improve customer loyalty**: Adding complementary solutions to existing projects contributes to improving customer satisfaction and loyalty.

　　3. **Technological Advantage**: White-labelled payment gateways are able to integrate cutting-edge technologies, such as Apple Pay and Android Pay, to provide a convenient payment experience.

　　4. **Easy to rebrand and redefine**: choosing an already polished product makes it easy to brand and promote the product.

　　5. **Saving time and effort**: Setting up your own payment gateway requires a lot of time and resources, which can be saved by a white-labelled payment gateway.

　　6. **Shared Ownership**: In the event of a problem with a payment gateway, businesses do not have to take sole responsibility and can share maintenance and updating services.

　　##### Disadvantages of White Label Payment Gateways

　　1. **Expensive**: If white-labelled services are not required, the cost of the gateway may be prohibitive.

　　2. **Control limitations**: Most white-labelled payment gateways are difficult to modify to suit individual needs.

　　3. **Reputational risk**: The use of white-labelled payment gateways may affect the identity and reputation of the business and there is a need to maintain 100% PCI compliance and combat fraud.

　　##### How to choose a white label payment gateway

　　The following features should be ensured when choosing a white label payment gateway:

　　- The provider sells all gateway services, including customer service and fraud protection, directly to merchants.

　　- Allow businesses to market their services in their own name.

　　- Allows customisation including logos, checkout pages, URLs, colours and fonts.

　　- Well-developed infrastructure, including design, functionality and security.

　　- Multi-currency support, recurring payments, fraud detection and chargeback reduction, and 24/7 merchant services.

　　##### Conclusion

　　White Label Payment Gateway solutions offer numerous advantages to businesses, which can remain professional and efficient by outsourcing payment services. Choosing the right business partner helps to maintain a high ROI and a solid brand reputation.Atpay, as a professional payment solution provider, is deeply committed to payment services in India and provides efficient payment functions to customers at home and abroad, welcome inquiries and exchanges.